2017 Retreat

The inaugural Treatment Center Executive & Marketing Retreat was May 8-10, 2017, in Hilton Head. Attendees networked with their peers to share ideas and heard from field-leading experts on ways to improve their businesses while ensuring dedication to strong ethical standards. Sessions included:
  • Staying Competitive in a Crowded Market: The Executive’s Action Plan for Surviving and Thriving
  • The ABC’s and 123’s of Operations Improvement
  • Google Update: What the Latest Changes Mean for your Treatment Center
  • Budgeting Ethics
  • How to Grow Your Treatment Center Using Inbound Marketing
  • From the Crystal Ball to the Boardroom: Preparing for the Next Wave of Changes in Behavioral Healthcare Services
  • The 12 Missteps of Recovery Centers
  • The Power of Myth: Why Living the Brand is the Most Critical Healthcare Marketing Goal
  • Results Driven Management and the Business of Behavioral Health
  • Mission Centered Marketing: Transforming the Outreach Effort into a Space for Authentic Connection
  • Public Policy and the Law of Marketing Treatment Programs
  • Holding It All Together: Applying Psychodynamic Insights into Leading a Behavioral Health Care Organization Through These Times of Great Change
  • CEO vs CMO Smackdown: How to Set Goals, Budgets, and Evaluate Marketing Dollars from Both Perspectives
  • Communicating Value Through Branding
  • Emotional Leadership
  • So You're Onboard With a Strong Ethics Policy: Now, What's Next?


     

Experts who addressed attendees included:

Lee Pepper
CMO
UHS Addiction Services
Honorable Mary Bono
Former United States Congresswoman, California,  Principal
FaegreBD Consulting
Doug Tieman
President and CEO
Caron Treatment Centers
Miles Adcox
Owner and CEO.
Onsite 
Josh Weum
Digital Ambassador
Google Agency
 Ben Cort
 Founder
Addiction Treatment Marketers' Organization/Cort Consulting

Coverage of the Retreat by Behavioral Healthcare Executive magazine:

While there has always been a need for addiction treatment, clinical models and payment models have changed throughout history, leaving executives in a landscape today that challenges them to prove the value of their services. Doug Tieman, president and CEO of Caron Treatment Centers, took attendees of the Treatment Center Executive and Marketing Retreat on a journey from the early years of treatment to the current era.  Read More >>
 
Over the past two years, there has been a surge in treatment program investigations as part of a broader focus on fraud, waste and abuse. Investigative units from federal and state agencies as well as commercial insurers are devoting more resources to the examination of billing and marketing practices. Penalties can be devastating. Anelia Shaheed, an associate in the law offices of Julie W. Allison and an advisor with the American Addiction Treatment Assn. recently spoke at the Treatment Center Executive & Marketing Retreat, highlighting critical information for every marketer and treatment center leader. Read More >>