Ethics in Behavioral Healthcare Business Operations​

Pittsburgh, PA - Wednesday, November 29, 2017 at 11am-1pm (ET)

NEW DATE  - November 29, 2017

Behavioral healthcare is a rapidly growing field. As more funding has become available, many new programs have opened, existing centers have expanded, and access to care has increased. Concurrent with this growth, however, have been ethical concerns as programs rapidly transform. Owners and operators are concerned about competing with organizations that engage in patient brokering, misrepresentation in marketing, overreliance on drug testing, and inaccurate or fraudulent financial and outcomes data. Reputable providers face ethical dilemmas as they balance growth and investment opportunities on one hand with providing effective and efficient patient care on the other. Join Behavioral Healthcare for a panel discussion exploring these topics.
Upon attending this program, attendees will be able to:
  • Understand basic dos and don'ts of ethical marketing
  • Identify the proper use of drug testing in an ethical treatment program
  • Identify financial best practices in treatment operations
  • Understand how technology can be used to provide accurate data 
One hour of continuing education credit will be available.

LeMont Restaurant
1114 Grandview Ave, Pittsburgh, PA 15211


Dr. Kirk Taylor
Chief Medical Officer, Prescient
Currently serving as Chief Medical Officer, Dr. Kirk Taylor brings more than 20 years of experience in the pharmaceutical industry and 12 years in clinical practice to Prescient. He has lead cross-functional teams covering many parts of the world including the US, Europe, Latin America, Canada, Africa, and Asia. He has held executive leadership positions at Pfizer, Actelion, Biogen, Alzheon, and Sanofi Genzyme focusing on late stage clinical development and medical affairs. Past duties have included strategic life cycle management, payer engagement, launch planning, clinical operations, medical field team design and deployment, product label negotiations, NDA preparation and filing, medical communication plans, scientific training, and thought leader engagement. He was instrumental in many product launches including Relpax, Macugen, Lyrica, Tecfidera, Alprolix, and Eloctate. Past therapeutic areas include neurology, psychiatry, ophthalmology, hemophilia, rare diseases, and pulmonary arterial hypertension. He has managed multi-million dollar medical budgets throughout his career, including P&L responsibility. Dr. Taylor received his BA from Harvard University and his MD from SUNY Downstate. He completed his internship at Roosevelt Hospital Columbia University, his neurology residency at the Albert Einstein College of Medicine and a postdoc in neuropathic pain and headache from UCSF. He was on faculty at UCSF in the neurology department before joining Pfizer, and saw patients for 12 years at the Urban Health Plan in the Bronx, New York. He also completed Executive MBA programs at Harvard Business School and INSEAD. Originally from the Bronx, New York, Dr. Taylor sits on the Massachusetts Board of Directors for Bottom Line, a non-profit organization that addresses the low college graduation rates of low-income and first-generation students.
Neisha Zaffuto 
President, Medivance Billing Service, Inc.

Throughout the Behavioral Health industry, Neisha Zaffuto is known as a veteran facility advocate. This is primarily because of the commitment and hard work she puts into every facility she works with. As founder of Medivance, Neisha understands how vital an outsourced billing company is to a behavioral health facility. This is why attention to all details are met and a blueprint founded on transparency, knowledge and results are etched into the Medivance structure.
“We have created a business model that will not only grow our company but will allow a facility to truly maximize on their revenue.”
Matthew M. Dorman
Co-Founder, Chief Executive Officer
With more than 20 years experience in technology management, operations, finance and investment banking and 18 years of political and government understanding and knowledge, Mr. Dorman has driven Credible from a start-up with a Mission to improve the quality of care in behavioral health to a profitable, financially stable company with over 240 contracts, annual revenues exceeding $20,000,000 with more than 130 staff spanning 8 states.  Prior to starting Credible and growing Credible to a leadership role in the Behavioral Health Enterprise software market, Mr. Dorman managed a $40 million e-Commerce division for Lockheed Martin. Previously, Mr. Dorman worked in the private sector managing turn-around’s and proving investment banking and management consulting.  Prior to his MBA, Mr. Dorman worked in county and state government in Maryland as well as on Capitol Hill.  He earned his MBA in Finance from the University of Maryland and a B.A. in Political Science from the University of Delaware.
Cynthia A. Haines
Principal, Post & Schell. PC

Cynthia A. Haines is a Principal in the Firm's Health Care Practice Group. She counsels and represents clients on state and federal health law and related regulatory and compliance issues, including: surveys; licensure; Medicare/Medicaid; compliance; audits; accreditation; payment matters; HIPAA security and privacy compliance; insurer compliance with federal, state and local laws, regulations and policies; and voluntary disclosures.
Her clients include a variety of institutional health care providers, such as hospitals and health systems, as well as post-acute care clients, including: continuing care retirement communities (CCRCs); long-term care facilities; personal care homes; assisted living providers; home and community based providers; LIFE programs; pharmacies enrolled in the PACE Program; hospices; rehabilitation providers, and adult day care centers.
Since joining Post and Schell, Cindy has been assisting clients with legal issues and strategic counseling involving technology, healthcare information systems, data privacy matters, healthcare regulatory compliance, and e-commerce. In particular, she has worked on the development, acquisition, negotiation, transfer and licensing of complex information systems; Health Information Exchanges (HIEs); networks and software; acquisition and implementation of Electronic Health Records (EHRs); data privacy protection, including Health Insurance Portability and Accountability Act of 1996 (HIPAA) compliance; Internet and technology-use policies; consulting/services agreements; and corporate, contractual and intellectual property matters.
Prior to joining Post & Schell, Ms. Haines spent 22 years as an attorney with the Commonwealth of Pennsylvania (PA). Ms. Haines was counsel for review and negotiation of Department of Aging IT contracts and contract amendments, most recently, with Harmony Healthcare IT for the Social Assistance Management System (SAMS) updates and Ombudsmanager  Programs. Ms. Haines served as the Pennsylvania Department of Public Welfare (now Human Services) first Privacy Officer and drafted and reviewed agency-wide contracts with IT providers for HIPAA Security and Privacy Compliance drafting and finalizing the initial HIPAA Privacy and Security Business Associate Agreements.
*There is a $25 registration fee, but all attendees will receive a $25 American Express gift card at the conclusion of the event.
Registration is required to attend; seating is limited.