2018 Marketing Agenda

 
Presented by

The National Conference on Alcohol & Addiction Disorders has partnered with the Behavioral Health Association of Providers (BHAP) to provide three days of education that will help you become a more effective, ethical treatment center marketer. This on-site training will fulfill some (not all) of the hours needed to obtain the C-ATM Certification.

The Certificate in Addiction Treatment Marketing (C-ATM) is a first-of-its-kind comprehensive program of study, addressing the most important topics with which new and experienced addiction treatment marketers should be familiar including marketing fundamentals from the organizational and individual perspectives, corporate ethics and compliance, consumer privacy and data security, ethical communications in marketing, ethical compensation practices in healthcare marketing, and the specifics of addiction treatment marketing.

Through participation in this program, you will learn best practices and practical tips from renowned legal and industry experts. You will gain knowledge and experience that differentiates you and improves your practice. And you will earn a widely respected credential that sets you apart from the competition.

This program serves the needs of addiction recovery facility personnel, owners and operators of addiction treatment programs and facilities, outside marketing consultant personnel (working in call centers, internet lead generation, and social media relations), related service industry professionals (such as laboratories and medical services), and sober living operators and personnel, among others.

Upon successful completion of this program, attendees will:

·        Learn best practices and practical tips from renowned legal and industry experts

·        Gain knowledge and experience that differentiates you and improves your practice

·        Earn a widely respected credential that sets you apart from the competition

 

Program Dates and Times:
Monday, August 20, 8:00 am - 5:30 pm
Tuesday, August 21, 8:00 am - 5:30 pm
Wednesday, August 22, 8:00 am - 2:45 pm 

Registration Information: 

  • The Certificate in Addiction Treatment Marketing program fee is $1,080
  • The BHAP program is not available to NCAD or the Executive and Leadership track full conference attendees.

 

Outcomes from completing this three-day program include:

  • Refined professional marketing, communication and management skills
  • Assurance your marketing campaigns are compliant with regulations
  • New referral networks and contracts that are ethical and legally compliant
A certificate of completion will be provided to all attendees that complete the three-day program.
 
This is your opportunity to earn 3 of the 6 certification of completion courses.  For additional information about C-ATM Certification, visit: www.aata.io/?page=atm_certification
 
To watch a video on the program, click here.
 
Continuing Education Credit hours for the program will be provided by California Consortium of Addiction Programs and Professionals (CCAPP) for a total of 15 CE hours. For more information (Click here).
 

About the Behavioral Health Association of Providers
The Behavioral Health Association of Providers is a national trade membership association that provides education and advocacy for behavioral healthcare providers and related entities. The association ensures confidence that providers are informed about compliance with changing legal regulations and industry best practices, while reinforcing provider reputation within a network of ethical business practitioners. The Behavioral Health Association of Providers presents opportunities to build skills with higher-level learning designed for professionals interested in ethical business practices, regulatory compliance, and informing prospective consumers of honest business practices. Efforts encourage industry involvement and self-regulation, which benefits providers, families and patients.

Recent Article’s and Podcasts on Addiction Treatment Marketing

 

Agenda

Sunday, August 19

12:00 pm - 5:00 pm

Exhibitor Set-up

5:15 pm - 6:30 pm
Reception and Grand Opening of the Exhibit Hall, Sponsored by Alkermes

Monday, August 20

8:00 am – 5:30 pm
MK01 – Addiction Treatment Marketing, Part 1, (5 C)
Andrew Martin, MBA, LAADC, Chief Operating Officer, Behavioral Health Association of Providers
Zachary Rothenberg, Partner, Nelson Hardiman, LLP

In this course, attendees examine the fundamental questions: “What is addiction treatment marketing?” and “How is representing a program different than selling one?”  The presenter will explore key advertising and marketing issues, including the marketer’s role and responsibilities, mission and brand, and professionalism and etiquette. Best practices will be explored for situations when marketers are interacting with diverse populations of prospective and current patients and families, the admissions team and the clinical team.

Upon attending this session, attendees will be able to:
  • Analyze key principles and best practices related to the marketer’s role and responsibilities.
  • Analyze key principles and best practices related to advertising and marketing in the field of addiction treatment.
  • Analyze key principles and best practices related to interacting with diverse populations of clients and team members.
Schedule:
8:00 am – 5:30 pm
9:45 am - 10:30 am
12:00 pm - 1:30 pm
3:00 pm - 3:30 pm
5:30 pm
 
 
Addiction Treatment Marketing, Part 1
Coffee and Networking in the Exhibit Hall
Networking Break in the Exhibit Hall and Lunch
Coffee and Networking in the Exhibit Hall
Conclude

Tuesday, August 21

8:00 am – 5:30 pm
MK01 - Addiction Treatment Marketing, Part 2, (5 CE)
Andrew Martin, MBA, LAADC, Chief Operating Officer, Behavioral Health Association of Providers
Zachary Rothenberg, Partner, Nelson Hardiman, LLP
 
Part 2 will examine how addiction treatment marketing distinct from marketing in general. Many key issues are related to compliance and enforcement, including relevant healthcare laws and potentially abusive practices. The presenter will discuss fees, reimbursements and services. Discussion will consider best practices related to outreach, referrals and building trust and relationships with patients, families and other treatment professionals.
 
Upon attending this session, attendees will be able to:
  • Analyze key principles and best practices related to healthcare law, compliance and enforcement.
  • Analyze key principles related to potentially abusive practices.
  • Analyze key principles and best practices related to fees, reimbursements and services.
 
Schedule:
8:00 am – 5:30 pm
9:45 am - 10:30 am
12:00 pm - 1:30 pm
3:00 pm - 3:30 pm
5:30 pm
 
Addiction Treatment Marketing Part 2 (5 CE)
Coffee and Networking in the Exhibit Hall
Networking Break in the Exhibit Hall and Lunch
Coffee and Networking in the Exhibit Hall
Conclude

Wednesday, August 22

8:00 am – 2:45 pm
MK01 - Addiction Treatment Marketing, Ethical Compensation Practices, Part 3, ( 5 CE)
Andrew Martin, MBA, LAADC, Chief Operating Officer, Behavioral Health Association of Providers
Zachary Rothenberg, Partner, Nelson Hardiman, LLP
 
This session will examine the fundamental question: “What are ethical compensation practices in healthcare marketing and why are they so important?”  The presenter will explore legal and ethical best practices related to contracts and client rights, compensation of marketers, and call centers and lead generation. Attendees will learn how to avoid common compensation pitfalls, such as fraud and abuse, exploitation, inducements, brokering and kickbacks.
 
Upon attending this session, attendees will be able to:
  • Analyze key principles and best practices related to the legal and ethical compensation of marketers.
  • Analyze key principles and best practices related to contracts and client rights.
  • Analyze key principles and best practices to avoid fraud, abuse, inducements and kickbacks.
 
Schedule:
8:00 am – 2:45 pm
9:45 am - 10:00 am
11:30 am - 1:00 pm
2:45 pm
 
Addiction Treatment Marketing Part 3
Coffee
Lunch
Conclude
Presenters
Andrew Martin, MBA, LAADC,
Chief Operating Officer,
Behavioral Health Association of Providers
Zachary Rothenberg, Partner, Nelson Hardiman, LLP
Presenters Biographies
 
Andrew Martin, MBA, LAADC, Chief Operating Officer, Behavioral Health Association of Providers

Andrew Martin is the chief operating officer of the Behavioral Health Association of Providers, a national trade association that provides regulatory and compliance resources to behavioral health and addiction treatment professionals. His extensive experience in the addiction treatment industry includes founding Serene Scene, a monthly magazine with a circulation approaching 30,000 subscribers. He also launched The Evolution of Addiction Treatment Conference and developed LocateTreatment.com, a directory of addiction treatment resources. Martin spearheaded Serene Center, a 36-bed transitional sober living and outpatient treatment facility for those in early recovery. He has also authored three books: “Effective Time Management for High Achievers,” “Point of Return Book One,” and “Point of Return Book Two.”

 

Zachary Rothenberg, Partner, Nelson Hardiman, LLP

Zachary Rothenberg is a partner at Nelson Hardiman, LLP, a California based healthcare specialty law firm. Mr. Rothenberg has spent more than a decade litigating business disputes for clients in the entertainment, professional services, financial services, marketing, and manufacturing industries. As a partner at Nelson Hardiman, he is able to leverage his broad knowledge of industries and business models when advising healthcare clients. His practice focuses primarily on litigating healthcare industry business disputes.
In the behavioral health space, Mr. Rothenberg has litigated out-of-network and in-network reimbursement cases on behalf of drug rehabilitation facilities. He has also advised on labor and employment defense matters including those related to racial discrimination, wrongful termination, wage & hour disputes and retaliation. Clients have come to rely on his insight regarding employee handbooks and labor code issues. He also regularly counsels clients on special investigation audits and advises on land use, advocating for clients where administrative actions challenge zoning laws, attempting to prevent facilities from operating in their existing location.