Thursday, February 1, 2018, 3:50 PM - 4:15 PM
Sid Sheel , Senior Director - Strategic Planning, Consumer Strategy and Marketing, Kaiser Permanente
How do we reach the cardiac patient with high blood pressure to change their decision making? Which data sets can be analyzed to succeed? Why does this matter to IT?
Provider care coordination and marketing teams nationwide are working tirelessly to answer these questions. Many national providers have already shown notable and tangible results. Cleveland Clinic's Health Essentials blog has gone from minor outreach avenue to major online resource, growing from 200,000 visits per month in 2013, to 3.2 million monthly visits by 2015. Intermountain Healthcare's Health Hub mobile app, which received 24,000 downloads in its opening months during 2015, now is pushing specialized content for users including GermWatch which is a consolidated list of diseases, symptoms, and other resources for disease prevention. What data practices are driving this level of engagement?
In this session, we will explore IT's integral role in the marketing and community awareness relationship. We will take a deep dive into the data analysis and correlations that are being seen with users, and how to drive a meaningful message through the power of information.