Breakfast and Plenary Session: Googling for Growth: How to Strategically Invest in SEO and PPC
Date & Time
Wednesday, December 12, 2018, 7:30 AM - 9:00 AM
Google is the number-one source of consumer research for those seeking residential addiction treatment. In fact, search traffic on seeking addiction treatment is at an all-time high. With over 83% of admitted patients performing a search on Google before making a call, market share is established or lost by the effective or ineffective deployment of digital marketing dollars, and the vast majority of treatment programs--large and small--are using digital marketing wrong. This session will share financial models, backed by the speaker’s proprietary data, to invest more accurately, hedge your risk, and grow your online footprint efficiently to gain market share. Accurate Business Intelligence can become a crystal ball for strategic marketing investment.
Upon attending this session, participants will be able to:
• Learn how to accurately deploy digital marketing dollars, considering all consumer market variables, and evaluate return on investment.
• Identify an adequately hedged approach to over-exposure on a single marketing channel and how to succeed online with a diversified approach.
• View the financial models for investing in, and gaining returns from, organic SEO and paid search channels.
• Consider examples of treatment programs/types that effectively navigate the digital market--and those who are out of business because of it.
Sponsored by Polsinelli Behavioral Health Law Group