In this course, attendees examine the fundamental questions: “What is addiction treatment marketing?” and “How is representing a program different than selling one?” The presenter will explore key advertising and marketing issues, including the marketer’s role and responsibilities, mission and brand, and professionalism and etiquette. Best practices will be explored for situations when marketers are interacting with diverse populations of prospective and current patients and families, the admissions team and the clinical team.

Upon attending this session, attendees will be able to:
•Analyze key principles and best practices related to the marketer’s role and responsibilities.
•Analyze key principles and best practices related to advertising and marketing in the field of addiction treatment.
•Analyze key principles and best practices related to interacting with diverse populations of clients and team members.

Schedule:
• 8:00 am – 5:30 pm Addiction Treatment Marketing Part 1 (5 CE)
• 9:45 am - 10:30 am Coffee and Networking in the Exhibit Hall
• 12:00 pm - 1:30 pm Networking Break in the Exhibit Hall and Lunch
• 3:00 pm - 3:30 pm Coffee and Networking in the Exhibit Hall
• 5:30 pm Conclude