Executive & Leadership
Industry executives today find themselves in an overwhelming position where they must differentiate their organizations from bad actors, while pushing back against the damaging messages about treatment and recovery seen so frequently in mainstream media. Additionally, they must be able to demonstrate that they operate with maximum integrity. An expert panel of treatment center executives will discuss their practical approaches for battling the ongoing negative perceptions displayed in the media and among community stakeholders.

This panel will be moderated by Harry Nelson, Esq. and upon attending this session, participants will learn about:

• List three ways of overcoming negative public perception, including messages in the media.
• Expand outreach to develop greater awareness of the benefits of recovery.
• List best practices in market differentiation.