Being able to distinguish your organization is crucial in a competitive environment. Quality data can make or break the deal, and entering negotiations for population management and case rate contracts can be financially deadly without good data to support decisions. Providers must add value by developing quality metrics to support third party payer negotiations. The role of data also extends into marketing to consumers and referral sources. This presentation will discuss the collection, analysis and use of data to support marketing efforts and enhance payment rates. Quality will be defined and basic data development strategies, sources, standards and analyses will be introduced.

Objectives:
• Review the definitions of quality and value and their application to the industry.
• Distinguish the different stakeholder groups and apply the definitions of quality and value to each.
• Identify presentation strategies to target different stakeholder groups including consumers, referral sources and third-party payers.