Over the past 12-18 months, there has been a surge in audits and investigations of drug treatment program marketing and recruiting practices as part of a broader health plan and government regulatory focus on fraud, waste, and abuse. Due to a relaxed history of enforcement as a primarily "cash-pay" business prior to the enactment of the Affordable Care Act, the drug rehab space has developed a liberal culture of paying marketers for patients. This presentation will address and provide insights into the key terms to understand the fraud and abuse minefield related to marketing; understanding Compliant Marketing; avoiding false or misleading or deceptive claims; and avoiding other legal violations in marketing.
Upon completion of this session, attendees will be able to:
Understand the fraud and abuse minefield related to marketing
Learn about avoiding false or misleading or deceptive claims