This session presents the importance of branding in the behavioral health and addiction services industry; explains how positively impactful branding can be when it's done right; shows real world examples; and walks the audience through step by step case studies. Case studies include one service provider and one addiction treatment provider, along with one of their principals. Attendees will get a clear picture of how the process works from both the client and the vendor sides of a project and ways to measure the results.

• Demonstrate why branding matters in today's health care environment.
• Understand how branding can help provide focus and direction to an entire organization.
• Understand how to know when a brand needs new life.