MK2 - Where on Earth is Your Sales Team? Exposing the Weaknesses in Your Online and Offline Marketing Efforts and Sharing the Solutions
Date & Time
Friday, August 18, 2017, 10:15 AM - 11:45 AM
Dan Gemp, CEO, Dreamscape Marketing
Why are you constantly putting all of your eggs in one basket? Why do what your competitors are doing and expect it to work for the long term? Where are your sales reps? Why throw dollar after dollar at digital marketing channels when digital should only be 20% to 30% of your admissions focus? What other variables impact your marketing mix and costs? This session will explore all the above and more weakness in online marketing.
Upon completion of this session, attendees will be able to:
Identify and leverage seasonal trends and trends by channel.
Manage and reduce risk by channel on media costs.
Effectively engage in regional competition and more effective sales efforts.