MK1 - A Business Case for Ethical Marketing
Date & Time
Friday, August 18, 2017, 8:15 AM - 9:30 AM
Ben Cort Kris Washington
In today’s business climate administrators are looking for every edge they can find to ensure profitability. In order to increase admissions, many organizations find themselves investing heavily in marketing with enhanced online strategies and marketing personnel. While more aggressive marketing efforts can often pay off in the short term, they often fall short when considering a successful year over year strategy. This session will explore the long-term business advantages of implementing ethical marketing strategies and how they can increase profitability through improving patient care.
Upon completion of this session, attendees will be able to:
  • Learn the costs of patients who leave against clinical advice and strategies for reducing those discharges.
  • Learn how unethical marketing practices have become commonplace and can damage long-term profitability and patient care.
  • Learn strategies for developing a more ethical and successful admissions and marketing team.