How to Succeed in Today’s Behavioral Healthcare Business Climate

Costa Mesa, CA - Wednesday, November 8, 2017 at 11am-1pm (PT)
How to Succeed in Today’s Behavioral Healthcare Business Climate
Meeting the needs of today’s mental health and addiction treatment professionals to operate strong practices and organizations.
After years of advocacy, behavioral healthcare is finally being recognized as part of the country’s healthcare system. New business opportunities are developing as society recognizes the need for effective treatment, and providers of all sizes are now part of larger discussions about the health of our communities. Yet business operators of all sizes—private practice through multi-location organizations—face significant headwinds: frequently changing payer requirements, uncertain healthcare legislation, and concerns about ethical marketing practices making local, regional, and national headlines, even as the need for effective treatments are greater than ever before in light of the country’s opioid crisis.
Join Behavioral Healthcare Executive to hear from experts on how to operate a successful mental healthcare and addiction treatment business despite these challenges. Organizations of all sizes and types will hear about financial, technological, and marketing strategies to not only survive but thrive as they aim to accomplish their missions and help their communities.
Upon attending this presentation participants will be able to:
  • Explore why the concept of “revenue cycle management” is evolving
  • Describe new models for considering a behavioral healthcare business’ revenue management plan
  • Discuss technological tools available to demonstrate success to patients and payers alike
  • Identify how to ensure marketing practices are ethical and in compliance with licensure requirements, and how to report violators
  • Understand the implications of new laws and regulations impacting behavioral healthcare delivery, such as NIMBY, patient financial responsibility, and patient brokering 
One hour of continuing education credit will be available.

Maggiano's Little Italy
3333 Bristol Ave
Costa Mesa, CA 92626


Kathryn F. Edgerton (Russo) 
Attorney, Nelson Hardiman
Kathryn F. Edgerton (Russo) is a transactional and regulatory attorney with Nelson Hardiman, LLP, a California based healthcare specialty law firm. Ms. Edgerton has developed an extensive niche practice representing behavioral care providers, in addition to representing hospitals, physician organizations, and telemedicine providers.
Ms. Edgerton has successfully obtained licensure, certification, and accreditation for a variety of facilities regulated by the California Department of Health Care Services (DHCS), the California Department of Social Services (DSS), and the California Department of Public Health (CDPH), including substance abuse treatment facilities, group homes, adult residential facilities, congregate living health facilities, and home health agencies.
Ms. Edgerton has considerable experience drafting facilities’ patient intake documentation as well as policies and procedures related to licensure, certification, and compliance with privacy and security laws and regulations, including the Health Insurance Portability and Accountability Act of 1996 (HIPAA), the Health Information Technology for Economic and Clinical Health Act (HITECH), and California’s Confidentiality of Medical Information Act (CMIA).
Ms. Edgerton is a Certified Information Privacy Professional in U.S. private-sector privacy laws and regulations (CIPP/US), and is Certified in Healthcare Privacy Compliance (CHPC) by the Compliance Certification Board. Kathryn is admitted to practice law in both California and New York.
Clinical Director – New Method Wellness
DeAnna Jordan supervises a team of caring, well-trained clinicians who provide continued support throughout a client’s stay. With over 20 years of experience working with clients in recovery, Jordan is a marriage and family therapist (MFT) who specializes in maintaining healthy relationships. Her expertise has catapulted her into the spotlight, as she was featured on Dr. Phil, Jane Valdez-Mitchell, National Geographic’s Taboo, and has been published in Elle Magazine as well as The Huffington Post. After receiving her bachelor’s degree from the University of California in Irvine, Jordan did postgraduate work at Centaur University where she graduated at the top of her class with a CAADAC certification in Centaur’s chemical dependency program. Following her time at Centaur, Jordan received her Master of Counseling Psychology degree from Pacifica Graduate Institute, where she is also currently pursuing a doctoral degree in Depth Psychology.
As a recovering addict, Jordan brings a breadth of personal recovery experience to her clinical leadership and believes a comfortable, structured and supportive environment is an essential part of maintaining long-term sobriety.
*There is a $25 registration fee, but all attendees will receive a $25 American Express gift card at the conclusion of the event.
Registration is required to attend; seating is limited.