How to Succeed in Today’s Behavioral Healthcare Business Climate

Costa Mesa, CA - Wednesday, November 8, 2017 at 11am-1pm (PT)
Meeting the needs of today’s mental health and addiction treatment professionals to operate strong practices and organizations.
After years of advocacy, behavioral healthcare is finally being recognized as part of the country’s healthcare system. New business opportunities are developing as society recognizes the need for effective treatment, and providers of all sizes are now part of larger discussions about the health of our communities. Yet business operators of all sizes—private practice through multi-location organizations—face significant headwinds: frequently changing payer requirements, uncertain healthcare legislation, and concerns about ethical marketing practices making local, regional, and national headlines, even as the need for effective treatments are greater than ever before in light of the country’s opioid crisis.
Join Behavioral Healthcare Executive to hear from experts on how to operate a successful mental healthcare and addiction treatment business despite these challenges. Organizations of all sizes and types will hear about financial, technological, and marketing strategies to not only survive but thrive as they aim to accomplish their missions and help their communities.
Upon attending this presentation participants will be able to:
  • Explore why the concept of “revenue cycle management” is evolving
  • Describe new models for considering a behavioral healthcare business’ revenue management plan
  • Discuss technological tools available to demonstrate success to patients and payers alike
  • Identify how to ensure marketing practices are ethical and in compliance with licensure requirements, and how to report violators
  • Understand the implications of new laws and regulations impacting behavioral healthcare delivery, such as NIMBY, patient financial responsibility, and patient brokering 
One hour of continuing education credit will be available.

Maggiano's Little Italy
3333 Bristol Ave
Costa Mesa, CA 92626


Charles J. "Rocky" Hill, MA, CADC-II, NCAC-II
Mr. Hill has ten years’ experience in the addiction counseling/law enforcement field, in addition to over thirty years in addiction treatment. He and his team have become experts, sought after by insurers like United Healthcare to assist them in the development of their ambulatory detoxification protocol. His treatment program is the recipient of the United States Behavioral Health's OPTUM AWARD for excellence.

Mr. Hill has provided family court evaluations to the Riverside and Hemet court system for over twenty years. Additionally, he has provided consultation and expert witness testimony in criminal (capital, possession w/ intent) and civil (wrongful death, standards of care, labor) cases.

Mr. Hill combines advanced education, years of addiction treatment experience with his own personal knowledge of addiction and recovery. Past clients have commented on his unique ability to simplify difficult cases while gaining the trust of juries and judges. His understanding of addictive disorders surpasses textbook knowledge and encompasses a street understanding.

He opened and directed his own full service adult and adolescent outpatient treatment program since 1987 and, previously, directed residential and hospital based inpatient programs in New Mexico and Colorado.
John A. Mills 
Attorney, Nelson Hardiman

Navigating between regulatory compliance and litigation, the versatility of John Mill’s healthcare practice and the diversity of his clients provide him with a keen understanding of the unique business objectives and risks facing different segments of the healthcare provider community. Among John’s diverse range of clients are hospitals, ambulatory surgery centers, physicians, medical groups and IPAs, Knox-Keene licensees, pharmacy providers, and ambulance providers.

John’s regulatory compliance work focuses on key issues facing providers that could potentially impede their business operations. He advises clients on managed care and ERISA compliance, voluntary disclosures of possible Medicare over-payments, medical staff and peer review, analysis of business arrangements to ensure compliance with the anti-kickback and Stark laws, and provides regulatory guidance to covered entities and contract pharmacies in connection with the federal 340B program.

Prior to joining Nelson Hardiman, John practiced at the Los Angeles office of a law firm dedicated solely to the representation of healthcare providers and suppliers, where he focused on managed care litigation, medical staff and peer review compliance and litigation, as well as commercial litigation. John also served as a Law Clerk to the Presiding Justice of the Texas Third District Court of Appeals.

Deanna M. Jordan, MFT
Clinical Director – New Method Wellness
DeAnna Jordan supervises a team of caring, well-trained clinicians who provide continued support throughout a client’s stay. With over 20 years of experience working with clients in recovery, Jordan is a marriage and family therapist (MFT) who specializes in maintaining healthy relationships. Her expertise has catapulted her into the spotlight, as she was featured on Dr. Phil, Jane Valdez-Mitchell, National Geographic’s Taboo, and has been published in Elle Magazine as well as The Huffington Post.
After receiving her bachelor’s degree from the University of California in Irvine, Jordan did postgraduate work at Centaur University where she graduated at the top of her class with a CAADAC certification in Centaur’s chemical dependency program. Following her time at Centaur, Jordan received her Master of Counseling Psychology degree from Pacifica Graduate Institute, where she is also currently pursuing a doctoral degree in Depth Psychology.
As a recovering addict, Jordan brings a breadth of personal recovery experience to her clinical leadership and believes a comfortable, structured and supportive environment is an essential part of maintaining long-term sobriety.
*There is a $25 registration fee, but all attendees will receive a $25 American Express gift card at the conclusion of the event.
Registration is required to attend; seating is limited.