Ethics in Behavioral Healthcare Business Operations​

Austin, TX - Thursday, November 16, 2017 at 11am-1pm (CT)
Behavioral healthcare is a rapidly growing field. As more funding has become available, many new programs have opened, existing centers have expanded, and access to care has increased. Concurrent with this growth, however, have been ethical concerns as programs rapidly transform.
Owners and operators are concerned about competing with organizations that engage in patient brokering, misrepresentation in marketing, overreliance on drug testing, and inaccurate or fraudulent financial and outcomes data. Reputable providers face ethical dilemmas as they balance growth and investment opportunities on one hand with providing effective and efficient patient care on the other. Join Behavioral Healthcare for a panel discussion exploring these topics.
Upon attending this program, attendees will be able to:
  • Understand basic dos and don'ts of ethical marketing
  • Identify the proper use of drug testing in an ethical treatment program
  • Identify financial best practices in treatment operations
  • Understand how technology can be used to provide accurate data 
One hour of continuing education credit will be available.
Association Partner

Maggiano's Little Italy
10910 Domain Drive
Austin, TX 78758


Michelle “Missy” Apodaca 
Attorney, Haynes and Boone, LLP
Healthcare providers benefit from Michelle Apodaca’s unique blend of business and legal experience and her comprehensive understanding of healthcare legislative policy and regulation. Hospitals and health systems, and physician practices rely on Michelle’s insight into operational, business and related regulatory issues including alignment of incentives and business strategies in the post Affordable Care Act health care marketplace; assisting in the transition from fee for service to quality/value based payments; and developing and leading state legislative and regulatory policy agendas with the Texas Legislature, and state agencies.
Prior to entering private practice, Michelle served the Texas Hospital Association members as the Vice President of Advocacy, Legal and Public Policy. Earlier in her career she served as In House Legal Counsel and Compliance Officer for a Texas health maintenance organization and as a legislative aide in both the Texas State Senate and the U.S. House of Representatives. The breadth and depth of her experience underscore Michelle's zealous advocacy for clients who depend on her advice to plan proactively for the evolving healthcare landscape.
Michelle is a frequent and respected speaker on the Texas Medicaid program and the impact of the Affordable Care Act on health care providers. 
Manny Nsien, MHA, ACHE
VP, Operations - Austin University Park Health
Manny began his career working as an Operations Consultant within several Emergency Rooms across the United States. During his time as an Ops. Consultant, Manny acquired extensive experience in EHR system implementation, Operations Management, Managerial Finance, and Continuous Quality Improvement. His primary focus was on improving quality and throughput within the ER and improving patient experience , which led to improved Core Quality Measures, leading to increased Hospital reimbursements. He later began working with Elements Behavioral Health, with the focus on utilizing data analytics to improve payer relations, revenue cycle management, treatment outcomes and the patient experience. He has a key specialty in developing strong teams to execute financial objectives while developing a culture that is highly patient-centric. His passion and goal for the Behavioral Health industry is to reduce the stigma towards treatment and improve patient equity and knowledge on the different modalities of treatment.  When Manny is not at work, he is an active member of the American College of Healthcare Executives (ACHE). He also enjoys spending time with his wife and son, traveling to Mexico to visit ancient ruins. He received a B.S. degree in Bio Immunology from the University of Texas at San Antonio and a Master’s degree in Health Administration from George Washington University.
*There is a $25 registration fee, but all attendees will receive a $25 American Express gift card at the conclusion of the event.
Registration is required to attend; seating is limited.