How to Talk to the Media About Heroin
Date & Time
Thursday, April 5, 2018, 10:00 AM - 11:15 AM
Moderator: Julie Miller, Editor in Chief, Behavioral Healthcare Executive and Addiction Professional
CE Certified By: AMA,AAFP,ACPE,ADA,ANCC,APA,CHES/MCHES,GA Bar, GA POST, NAADAC,NASW,NBCC
Chances are you are already doing great work -- work that’s even news worthy. Chances are also good it’s not getting the media coverage you’re expecting. Even worse, sometimes your “good news story” may be dwarfed by tragic headlines or negative stats. Let an award-winning team of journalists help you focus your media message to spotlight the positive efforts your group is working to achieve.
Jeremy Campbell and Erin Gutierrez of WXIA, the Atlanta NBC affiliate, are creators of “The Triangle,” a documentary news series that exposed the dramatic increase in heroin-related deaths in Atlanta’s suburbs and investigated potential solutions to the crisis. The series was viewed more than 10 million times in one year. This session will be a rare opportunity for Rx Summit participants to gain insights from media representatives.
UPON COMPLETION OF THIS COURSE, PARTICIPANTS WILL BE ABLE TO:
- Identify the types of stories journalists will cover.
- Design your pitch to help get coverage when you need it.
- Explain ways to connect with the media in a positive way for the community.