The introduction of digital technologies has changed the way we approach customers, generate leads, and land admissions. Understanding these changes plays a critical part in the operations of your business and can result in huge cost savings, increased exposure to the correct audiences, and increased revenue. In this session, the presenter will discuss the economics of your marketing spend, including how to accurately attribute leads and calculate a cost per acquisition, as well as methodologies to scale responsibly and consistently. After attending, participants will be able to:
• Illuminate the importance of using market research data to create a digital marketing strategy.
• Connect a solid digital presence to business objectives, ultimately resulting in cost and resource savings, increased leads and conversions, and a growth in business.
• Determine the investment potential of your marketing spend.